The character is the campaign.
We build original characters for brands, then keep them working campaign after campaign.
Start a projectProducts are remembered for what they do. Characters are remembered for who they are.
That is what a character can do for a brand: not just appear in an ad, but embody its DNA, values, personality and story. A character people can recognise, relate to, and eventually associate with the brand itself.
We create these characters and bring them into the real world, blending them with real people, environments and stories to build campaigns around them. From films and ads to social content and brand experiences, the character becomes a consistent face and voice of the brand.
We believe every brand deserves a character.
We build characters that make brands memorable.
- Works in
- Original characters, campaign films, and the worlds they keep living in
- Believes
- A character is an asset, not a campaign. It should outlast the brief that made it
- Voice
- Plain, unhurried, specific. We show the work rather than describe it
A character your audience recognises
An original figure with a name, a personality and a way of speaking that belongs to you. Not a mascot bolted onto an existing campaign, and not a stock look that another brand can license next quarter.
Campaign films that reuse what you already own
The second campaign costs less than the first, because the character, the world and the voice already exist. Recognition compounds where a fresh concept every quarter starts from nothing.
A world the character can keep living in
Places, supporting cast and rules that hold across films, social and whatever comes next. A world is what lets a character appear somewhere new without needing to be explained again.
Three characters, three films
Each one built to front a brand and keep working after the first campaign. A NOVAAN studio film. Self-initiated, not client work.
Our process
Once per character
The cost of invention, paid a single time.
- 01
Discover
We learn the brand, the audience and the job the work has to do. What you already own that is worth keeping, and what is getting in the way.
- 02
Create
We develop character directions and put real options in front of you — name, personality, look, voice. You choose the one that fits, and we build it out.
Every campaign after
These repeat. The character, the world and the voice already exist.
- 03
Produce
The character is made, and the first campaign is filmed. You see work in progress at the points where your view changes the outcome.
- 04
Refine
We cut, review and adjust against what the campaign is for. Changes are specific and the reasons are stated.
- 05
Deliver
Final files, in the formats and sizes your channels need, with the character's reference material so anyone briefing it later has what they need.
- 06
Continue
The character comes back for the next campaign. This is the point of building one, and we think it is where the economics turn in your favour.