Our process
Two steps happen once, when the character is decided. The four after them repeat for every campaign that follows — which is where we think the work starts paying for itself.
Once per character
The cost of invention, paid a single time.
- 01
Discover
We learn the brand, the audience and the job the work has to do. What you already own that is worth keeping, and what is getting in the way.
- 02
Create
We develop character directions and put real options in front of you — name, personality, look, voice. You choose the one that fits, and we build it out.
Every campaign after
These repeat. The character, the world and the voice already exist.
- 03
Produce
The character is made, and the first campaign is filmed. You see work in progress at the points where your view changes the outcome.
- 04
Refine
We cut, review and adjust against what the campaign is for. Changes are specific and the reasons are stated.
- 05
Deliver
Final files, in the formats and sizes your channels need, with the character's reference material so anyone briefing it later has what they need.
- 06
Continue
The character comes back for the next campaign. This is the point of building one, and we think it is where the economics turn in your favour.